ABOUT US

Beard Gents is owned and operated by Jay Stevens who wanted to create a lifestyle brand that embodied the bearded lifestyle and leverage that lifestyle to connect and engage with others who aspire for that way of life. Beard Gents is Jay’s passion project, an indulgence for a deep inner desire to create. Jay creates not for the money, not for the fame, not for the recognition, but for the pure joy of creating something and sharing it.

Our approach to beard care is different. For one, our cross-training methods. Jay, (Owner/Maker) pioneered this ideology, and coined the phrase. So if you’ve ever heard of “cross-training,” as it relates to beard care, it came from us!

What is cross-training? We believe in switching up the carrier blend with each recipe, as each carrier oil offers different health and beautifying benefits. We call this cross-training! This is the best way to achieve optimal health and growth. So the idea, is to use a different Beard Gents formula everyday.

We spend a fortune buying superior quality ingredients to make our products. We source each of our carrier oils from their true country of origin and only from ethical producers and have built relationships with leading distilleries and farmers all over the world.

Before we source a single carrier oil, we find out everything we can about the farmer, distiller or supplier. We research their background, reputation and their commitment to quality. Only after we verify that the company meets our high standards do we begin looking at the carrier oils themselves.

When looking for a carrier oil to use for our formulas, we take into account the type of oil we need, the oil’s purity, and of course the value it adds to our recipes! Our approach to making our products is taken seriously. It requires time, patience, precision, and respect for the ingredients and the process.

Each carrier oil is comprised of different components that exhibit distinct characteristics, such as color, viscosity, and penetration speed, while offering therapeutic properties. Each carrier oil offers different health and beautifying benefits - their profiles change. By mixing oils with different profiles you are providing more nutrition for your skin and beard.

Cross-training only works optimally if the ingredients used are of the highest quality and the blend ratios have to be perfect – we have mastered our ratios.

Carrier oils are the base to all of the wonderful blends we create, and they shouldn’t be ignored. Scent profiles are achieved using essential oils and fragrance oils. Which is an important part of the experience and why we love these products so much. But, carrier oils just happen to be the lifeblood of safe and efficient usage.

Some essential and fragrance oils are too strong to be applied directly to your skin. So we use carrier oils to dilute them to a ratio that is better for your skin. Ratios must be perfect, and I can ensure you that we have mastered our ratios. 

When it comes to service, we aggressively serve our customers, which means: providing timely, attentive, upbeat service to a customer, and making sure their needs are met in a manner that is positive. It’s important to us that we ensure a positive customer experience so customers build brand loyalty and affinity, evangelize our product, refer their friends, and leave positive reviews.

We promise to provide exceptional customer service, super-fast shipping and a high standard of quality.

Our product line is continuously growing and currently includes a premium collection of beard oils, beard balms, beard butters, soaps, apparel and merchandise.